GREAT example of writing to draw intrigue

One of the best articles I’ve seen a person write about getting students and parents to want to attend a program addressing sexual assault was sent to me today.  Read the article below and then share here what the writer did WELL.  How do you share?  “Leave a Comment” on this post.  Here is the article:

http://www.lakenheath.af.mil/news/story.asp?id=123192255